Successful family planning programs listen to the different needs of clients and respond with strategies that expand informed, voluntary contraceptive choice: offering a range of affordable contraceptive methods; providing client-centered, comprehensive counseling; employing a variety of service delivery approaches; and ensuring continuous supplies of contraceptive commodities. Expanding individuals’ contraceptive choices supports increased and continuous contraceptive use, enabling more women and couples to realize their ambitions for themselves and their families and helping communities and nations achieve their development goals.