Non-Government Partner
MTV/Viacom
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The MTV Staying Alive Foundation is a non-profit organization that focuses on using the power of media and popular culture to educate and raise awareness about HIV/AIDS and sexual and reproductive health.
It is affiliated with Viacom International Media Networks, a global entertainment company. The foundation implements various media campaigns and initiatives to reach young people, particularly in Nigeria and India, with the goal of promoting positive behavior change and improving health outcomes.
Commitments made to:
Vision
By combining entertainment with health messaging, MTV aims to implement similar programming and communications in Nigeria and Egypt in 2018, as well as in India by 2020. This commitment includes producing all the content rights cleared and distributing it at no cost to any other broadcaster or organization globally, creating the potential to reach hundreds of millions of people.
MTV/Viacom Commitment Narratives
- Develop and implement a comprehensive sexual education program targeting adolescents.
- Increase awareness and understanding of safe sex practices and prevention of sexually transmitted infections (STIs).
- Promote gender equality and empowerment among young people.
- Enhance access to quality reproductive healthcare services for women and girls.
- Advocate for policies that support sexual and reproductive health and rights.
- Collaborate with local communities, NGOs, and government agencies to ensure the sustainability and effectiveness of initiatives.
- Conduct research and evaluation to measure the impact and outcomes of the implemented programs.
- Strengthen partnerships with funding organizations and stakeholders to secure resources for scaling up interventions.
- Address social and cultural barriers that hinder access to sexual and reproductive health services.
- Foster youth engagement and active participation in decision-making processes related to their sexual and reproductive health.
- Develop and disseminate age-appropriate educational materials and resources on sexual and reproductive health.
- Empower young people with accurate information and skills to make informed choices about their sexual and reproductive well-being.
- Foster supportive and inclusive environments that promote acceptance and respect for diverse sexual orientations and gender identities.
- Collaborate with schools and educational institutions to integrate comprehensive sexual education into curricula.
- Monitor and evaluate the progress of implemented interventions to ensure continuous improvement and impact.
- Raise public awareness and engage in advocacy campaigns to eliminate stigma and discrimination related to sexual and reproductive health.
- Foster partnerships with media outlets and social media platforms to amplify key messages and reach a wider audience.
- Strengthen the capacity of healthcare providers to deliver quality sexual and reproductive health services.
- Promote access to affordable and youth-friendly contraception methods, including condoms and contraceptives.
- Empower parents and caregivers with the knowledge and skills to discuss sexual and reproductive health with their children.
- Advocate for the inclusion of sexual and reproductive health and rights in national and international development agendas.
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