Resources for development are limited, and advocates often characterize family planning as a “best buy” creating ripple effects across many development sectors.

A growing number of women of reproductive age want to avoid pregnancy, and advocates must work to secure the financial resources needed to ensure that women and girls are able to decide for themselves whether and when to use modern contraception. A variety of studies make a strong economic case for family planning’s return on investment (ROI), but the wide-ranging estimates also create confusion. To address this confusion, and to support this year’s International Conference on Family Planning theme, “Family Planning, Investing for a Lifetime of Returns”, FP2020 convened a group of experts and advocates who measure and communicate family planning’s ROI to take action and help advocates continue to tout family planning as a best buy.