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Couples’ communication is a form of interpersonal communication that entails the exchange or sharing of information, thoughts, ideas, intentions, and feelings between sexual partners. Couples’ communication is influenced by policies, attitudes, values, culture, social and gender norms, and the individual’s immediate environment. There are many forms of interpersonal communication that could result in uptake of modern contraception or improved reproductive health outcomes. This brief focuses on improving healthy couples’ communication to improve reproductive health outcomes.
Implement interventions that address social norms to support an individual’s or couple’s decision-making power to meet their reproductive intentions.
Social marketing seeks to leverage marketing concepts to influence behaviors that benefit individuals and communities for the greater social good.